Mumbai · 2024 · 2:47 AM
Why an 18-Year-Old Built India's First Sleep Performance Supplement
Because melatonin didn't work.
And nothing on the Indian market used real clinical evidence.
The Origin
I slept 7 hours.
I woke up like
I slept 3.
I'm Suvirr Menon. I'm 18.
I grew up on screens. By the time I was 16, I was spending 9-11 hours a day on a laptop and phone - studying, building, scrolling. Normal for my generation.
Every morning felt the same: groggy, heavy-headed, unable to focus until noon. I wasn't sleep-deprived. I was sleeping 7 hours. I just wasn't recovering.
I tried melatonin. It made me groggier. I tried magnesium. It helped a little.
Nothing on the Indian market was designed for the actual problem - screens were destroying my deep sleep. The 90 minutes your brain needs to repair, consolidate memory, and regulate cortisol.
So I started reading the research myself.
I was sleep-broken."
Source: Sleep Foundation, 2024
The Evidence
Then I found Maizinol.
After months on PubMed, I found a patented corn leaf extract called Maizinol UP165™ - backed by a triple-blind RCT conducted by KGK Science, Canada, published in Food Science & Nutrition, 2026.
No supplement in India was using Maizinol.
No supplement in India had evidence like this.
I knew what I had to build.
The Foundation
I didn't
build this alone.
Building a supplement is not the same as having an idea for one.
I went to the founders of Zandra Life Sciences - a pharmaceutical and nutraceutical company developing and marketing clinical-grade formulations since 2010, operating across Eastern Europe, Central Asia and other international markets.
Zandra gave REINCARN something most D2C supplement startups don't have: a 15-year foundation in regulatory compliance, clinical development, and pharmaceutical manufacturing standards.
Every ingredient in NIGHT REBOOT™ is at its clinically studied dose. Because we had the infrastructure to do it right.
Zandra Life Sciences
Established 2010 · Mumbai, IndiaPharmaceutical & Nutraceutical Operations:
Eastern Europe · Central Asia · India
Regulatory: FSSAI · EU · TGA · FDA-compliant standards
The Manufacturer
Formulated with scientists.
Not marketers.
To manufacture NIGHT REBOOT™, we partnered with Siddhayu Life Sciences - a group company of Baidyanath, India's 109-year-old pharmaceutical institution, founded in 1917.
Their Nagpur facility operates under GMP and ISO certification. Their team: clinical physicians, toxicologists, natural products chemists, quality engineers.
7 ingredients. 7 sleep pathways. Every dose clinically studied. Tested for heavy metals. FSSAI licensed.
Siddhayu Life Sciences
A Baidyanath Group Company · Est. 1917Facility: Nagpur, Maharashtra
Certifications: GMP · ISO · FSSAI · FDA-compliant
Heritage: 700+ formulations · 35-year research platform
Total actives per sachet · Zero sugar · Zero melatonin
The Mission
Built for people
who live on screens.
REINCARN isn't for people who can't sleep.
It's for the engineer who sleeps 7 hours and can't think by 3pm. For the mother in bed by 11pm who still hits snooze at 7am. For the founder who wakes before the alarm - exhausted.
Screens are not going away.
REINCARN doesn't ask you to change who you are.
It gives your body the deep sleep your screen took from you.
Start Tonight.
India's First Sleep Performance Supplement™
NIGHT REBOOT™ launches August 1, 2026.
Founding batch: 500 spots. 127 claimed.
₹78 per night · 30-sachet box · Free shipping
Launching