Suvirr Menon
Founder, REINCARN Night Reboot
Zandra Life Sciences Pvt. Ltd. - Mumbai, India
EDITORIAL DISCLOSURE
Suvirr Menon is the founder of REINCARN Night Reboot. All articles under the REINCARN Science Team byline are researched and written by him or reviewed by qualified healthcare professionals. Where REINCARN Night Reboot is discussed, this conflict of interest is disclosed within the article. References to clinical studies are sourced from peer-reviewed journals and linked directly.
Background
Suvirr Menon founded REINCARN in 2026 at the age of 18, after experiencing a problem he could not find a solution to: sleeping 7-8 hours every night and still waking up exhausted. The cause was screen-induced disruption to deep sleep architecture - a problem affecting hundreds of millions of people in India, but being addressed by an industry built around the wrong mechanism.
Melatonin helps people fall asleep faster but does nothing to improve the quality or depth of sleep once asleep. Suvirr partnered with Zandra Life Sciences and the scientists at Siddhayu Life Sciences, a Baidyanath Group company, to build a supplement targeting deep sleep architecture with every active ingredient at its clinically studied dose.
REINCARN Night Reboot launches August 1, 2026: 7 clinical-dose ingredients, 4,602mg actives, zero melatonin, zero sugar, zero dependency.
Areas of Research
- Deep sleep architecture and N3 slow-wave sleep mechanisms
- Screen-induced melatonin suppression and cortisol dysregulation
- Clinical-dose formulation science for nutraceuticals
- Evidence for Maizinol UP165, Glycine, Magnesium Bisglycinate, L-Theanine, Tagara, Tart Cherry, Vitamin B6
- India sleep supplement market and melatonin dependency patterns
- Comparative analysis of supplement formulations and dosing
Scientific Collaborators
Formulation developed with Siddhayu Life Sciences - GMP-certified, ISO-certified, FSSAI-approved, a Baidyanath Group company (est. 1917). Clinical references drawn from PubMed-indexed research in Sleep Medicine, Nutrients, Cell, the European Journal of Clinical Nutrition, and Frontiers in Neuroscience.
Published articles
All articles in the REINCARN Sleep Science series: reincarn.in/blogs/sleep-science